How to Determine if Your Copywriter is Worth It
If you want to earn money online, you're going to have to have a web site. If you want that web site to generate income, it should be written very well. Unless you're good at copywriting already it's best to employ someone who is experienced to create the text on your site. A skilled copywriter can help you generate far more money than you could ever hope to see if you attempted to compose the text yourself. Evidently, not all copywriters are born equal. Some of them are insanely incredibly gifted. Some just wish they had talent and are trying to make a little money because someone told them writing online would be easy. Here are tips on how to figure the difference.
Does the writer have a website of his or her own? Any copywriter that is interested to write web copy has to have a site that houses their bio, their resume, a few samples and whatever else they feel the need to share. If the writer has no site, how can they say they can help you with the one you are wanting to put up? Look at the copy on the copywriter's web site. If there are many mistakes, this is not a good sign.
How well do you respond to the copy on the copywriter's website? This is more involved than just noting grammar mistakes. Does the site copy cause an emotional response as you go over it? Does it help you like the copywriter? Does the copy make you want to follow up and find out more about them? Does the web site copy make you feel like you need to hire the writer immediately? Does the copy make you feel like you must get out of there? Does the website copy cause you to feel angry? All of these are vital reactions and you must pay attention to them.
Look into the writer's's background a bit. Search for reviews for the writer on independent sites and online forums. It is probable that the only reviews on the copywriter's site are going to be glowing ones. You want to do a search for the writer's name to determine if there are any testimonials or reviews on websites that aren't run by or able to be manipulated by the writer him or herself. Pay attention to these testimonials. Ask the writer to provide several references. You should actually get in touch with each reference and obtain an honest opinion about the copywriter from each person.
See to it that you spend some time poring over the samples given by the writer. Try asking the writer to send you several samples that aren't already provided on the web site. This is especially crucial if the copywriter states he or she is an expert in a particular field. If the writing is unclear and reads like a rewritten Wikipedia article, you better move on.
There are many different ways to discover if a copywriter is worth spending your money. It is essential to do your homework and look beyond address the writer for information as to his/her reputation and character.